Localisation and translation: How important are they?
Language barriers in every day life can be a hurdle. Take some examples from around the world: In a Bangkok dry cleaner’s: ‘Drop your trousers here for best results’. Or on the menu of a Swiss restaurant: ‘Our wines leave you nothing to hope for’. Imagine then, in training and development, how language and cultural differences can become a new kind of monster.
Trying to wrap your head around a new concept, or to learn a new procedure, can be difficult enough in your native tongue. Our focus shifts, certain bits of information might be presented too soon or too late to be coherent. Now, imagine the many pitfalls that lie ahead when trying to comprehend said concept in your second language, using training material originally created for a branch overseas. The learning journey will in all likelihood be described with words as: slow, frustrating, unfulfilling.
I now welcome you to step out of the shoes of the unsatisfied employee, and step into the shoes of the person receiving the invoice for the company’s latest e-learning package. With feedback ringing sour, and with little or no sign of the desired result, these shoes will be a tight fit.
The bad news? With the localisation or globalisation of digital training courses, the risks are many. The good news? The risks drastically decrease if proper research and planning is allowed for from stage one in development process. A comprehensive analysis of the current target audience is fundamental, but a calculated evaluation of future additions is equally essential.
Our creative team of designers, copywriters, directors and producers use cutting edge technology. It could be interactive video that stops and prompts with questions that require answers before moving on, or the use of 360° environments as scenes. There are many more tools that allow Fenturi to tackle obstacles in innovative and bold ways. If you are considering video as a medium of e-learning for your organisation, get in touch with us today to discover the possibilities.
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