Unleash the potential of videos and animations in your e-Learning solution

The workings of instructional videos and animations on a human mind has been a hot topic since the ‘90s, with the development of Multimedia PC and the CD-ROM drive. While some studies, quite disappointedly so, showed that animation-based learning had no notable benefits compared to still graphics, the underlying hope to find a place for video in training and development prevailed; because let’s face it, video is fun! The verdict? The use of video and animations as a part of an e-learning solution can increase engagement, retention and overall satisfaction of the learner experience – if used wisely.

To be wise is, of course, easier said than done. A good place to start, however, is to get familiar with the various kinds of videos and animations styles available on the market – and if you are feeling adventurous, keep an eye open for the really wild ideas that may not yet be on the high-street.

Whether the project is a smaller, standalone communication module needed to reinforce internal compliance or whether you need a series of interactive videos as a part of a major campaign, the style you choose will have to consider how your message is best conveyed. Is the aim to help the learner grasp the bigger picture of a system? Do you wish to demonstrate a start-to-finish model? Tell a story or investigate items that cannot be seen with the naked eye? If so, animation through infographics, motion graphics or kinetic typography, are an efficient medium.

If your message is better described by simulating situations in a real-life context, or if the story is best told from the mouth of a real person who has lived or experienced it, you can chose to represent this through interviews, dramatic monologues or high-impact video scenarios. Each style will set its own tone and depict information in its own unique way, and the initial analysis and research spent to investigate which method is right for you is of utmost importance to a successfully conveyed message.

A message underpinned by an emotion is a powerful thing, and watching a video or animation can generate impact both quickly and with high intensity. For a truly immersive learner experience, the audience should go through a range of emotions and be given the time and space to absorb and compartmentalise the content before safely landing on the other side of the transformative process that is learning.

Our trusted developers support our moving image team of designers, copywriters, directors and producers with cutting edge technology, allowing Fenturi to tackle obstacles in innovative and bold ways. If you are considering video as a medium of e-learning for your organisation, call us on 0117 440 1000, email us at hello@fenturi.com or use our contact us page.

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