london climate action week webinar

London Climate Action Week (LCAW) creates space for climate professionals to come together to find solutions to climate change. We were invited to host a webinar about using digital learning solutions to help build an understanding of climate change and assisting people and organisations in adopting a proactive mindset.

DPDHL GO GREEN CASE STUDY  

This session explored how as a creative digital learning agency we worked with DPDHL to deliver impactful environmental awareness training to their international staff base of 500k employees. DPDHL have set a target to reduce their logistics related carbon emissions to zero by 2050. To achieve this they understood that they needed to explain the strategy to their staff, but more importantly help them adopt the right mindset.

In this webinar, our strategy and operations directors explained the approach they took to unlock the psychological barriers associated with climate change, and showcase examples of the final work. The session included time for questions, and a discussion on how this approach might be applied across other corporate, government and non-government organisations.

To best experience the webinar watch the video below. However, if time is of the essence we’ve selected our key takeaways. 

KEY TAKEAWAYS

  • People engage when you are open and honest
  • Storytelling techniques create emotional engagement – shared values bring us together
  • People require an individual benefit to engage
  • Complex subjects can have simple actions that collectively make a difference
  • Learning courses require marketing support

WEBINAR – TALK + INTERACTIVE SESSION + Q&A

If you have an questions for the speakers please reach out via our contact us page. If not, why don’t you scroll down to check to our related content.  

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