How can digitalising the onboarding learning experience save time and money?

One of the UK’s largest passenger airlines, British Airways, came to us looking to streamline its onboarding process. The airline’s existing cabin crew induction course included 67 individual training sessions. In total, it took 29 days to complete across 1600 new cabin crew members.

Through innovation and technology, the airline wanted to enhance the learning experience for their cabin crew induction programme. By embracing digital learning BA were able to improve onboarding and save a significant amount of time and money.

The challenge

The client came to us and knew exactly what they wanted they needed our expertise in digital learning to make it all happen. The challenge began when they mentioned the timescale of the project, to deliver the learning solution in just 3½ months. As a digital learning agency, we are well versed in working under time constraints. Above all the team pride itself on always delivering high-quality digital learning that learners want to take.

Compliance came with another set of challenges. It was a key part of this solution, as a lot of the content related to strict safety guidelines. So, in collaboration with in-house experts, we ensured the digital learning complied with Civil Aviation Authority guidelines.

Quick off the mark, we overcame these challenges. Setting out to create an interactive digital learning experience which would dramatically reduce the time spent on the onboarding process. We identified which technology could deliver their classroom content more efficiently and effectively. Similarly, how we could reduce classroom training and the overall learning time for the end-user.

The approach

Putting our heads together we completed a strategic design review to identify alternative, more creative ways to deliver the learning programme. At Fenturi we stand by understanding the client and the end-user wants and needs. Consequently, we are better able to provide a meaningful learning experience.

To achieve this we met regularly with the key stakeholders to understand the company and its culture. Subsequently agreeing on the outcomes and level of complexity of each module, before deciding the best tech to use. It was now time to get creative within the build process.

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In total, we delivered 36 elearning modules, lasting from 15 minutes through to 60 minutes for more complex topics. Throughout the onboarding, we used a mix of digital technologies and delivered an innovative, interactive learning experience.

The onboarding training fully embraced digital learning technology. For instance, the learning included three original interactive games, a bespoke video, and online simulations. Together, these innovative solutions made the onboarding process enjoyable and engaging.

Brilliant outcomes

  • The new training process saved 32 hours of learning per cabin crew member
  • Reduced the length of the onboarding process by five days, meeting the strategic business objective
  • Saved BA over 50,000 hours of face-to-face training. The new process improved staff competency and efficiency, saving BA time and money

“We cannot believe that you know our business and our content […] we only gave you the content a couple of days ago – it’s absolutely amazing.”

Bespoke elearning can transform the employee onboarding process and greatly improve employee retention. For more information about the possibilities of digital onboarding check out Fenturi’s onboarding related content below. To speak to us directly about onboarding training or any of your other learning needs, call us on 0117 440 1000, email us at hello@fenturi.com or fill out the form below.

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