Onboarding

How can digitalising the onboarding learning experience save time and money?

One of the UK’s largest passenger airlines, British Airways, came to us looking to streamline their onboarding process. The airline’s existing cabin crew induction course included 67 individual training sessions and took a total of 29 days to complete across 1600 new cabin crew members.

Through innovation and technology, the airline wanted to enhance the learning experience for their cabin crew induction programme and understandably save a significant amount of time and money for the business.

The challenge

The client came to us and knew exactly what they wanted they just needed our expertise in digital learning to make it all happen. The challenge began when they mentioned the timescale of the project, to deliver the learning solution in just 3½ months. As a digital learning agency, we are well versed in working under time constraints and pride ourselves on always delivering high-quality digital learning on time.

Alongside this, compliance was a key part of this solution, as a lot of the content related to strict safety guidelines. So, in collaboration with in-house experts, we ensured the digital learning complied with Civil Aviation Authority guidelines.

Quick off the mark, we overcame these challenges and set out to create an interactive digital learning experience which would dramatically reduce the time spent on the onboarding process. We identified which technology could deliver their classroom content more efficiently and effectively and how we could reduce classroom training and the overall learning time for the end-user.

The approach

Putting our heads together we completed a strategic design review to identify alternative, more creative ways to deliver the learning programme. At Fenturi we stand by understanding the client and the end-user wants and needs, as from this we are better able to provide a meaningful learning experience.

To achieve this we met regularly with the key stakeholders to understand the company and its culture. We then agreed on the outcomes and level of complexity of each module, before deciding the best tech to use. It was now time to get creative within the build process.

How using a mixed-method approach can bring brilliant results

In total, we delivered 36 elearning modules, lasting from 15 minutes through to 60 minutes for more complex topics, using a mix of digital technologies we were able to deliver an innovative, interactive learning experience.

Embracing digital learning technology, the course included three original interactive games, a bespoke video, and online simulations of the electronic system used on board commercial passenger aircrafts. Together, these innovative solutions made the learning enjoyable and engaging, helping the content to stick.

Brilliant outcomes

  •  The new training process saved 32 hours of learning per cabin crew member
  • We reduced the length of the onboarding process by five days, meeting the strategic business objective
  •  We saved BA over 50,000 hours of face-to-face training. The new process improved staff competency and efficiency, saving BA time and money

“We cannot believe that you know our business and our content […] we only gave you the content a couple of days ago – it’s absolutely amazing.”

For guidance on digitalising the onboarding process take a look at part 1 and part 2 below

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