THE PRODUCT TRAINING CHALLENGE
A DIGITAL LEARNING APPROACH
Our solution was to use customer stories to bring the product benefits and sales based scenarios to life and demonstrate the human impact. Audio narration was used across the courses to clearly explain the technical terms and details of the product, whilst reducing the need to read on screen text. Supporting visuals and interactions along with the scenarios help to simplify and reinforce the key points, and knowledge checks allow the learners to practice what they have learned and check they have understood.
The course layout design has the flexibility to allow for different learning requirements across the range of products. A bold look and feel, closely aligned with the visual language of the brand delivers a cohesive design. We worked closely with the project teams to understand the individual products and what made each of them great for customers. This enabled us to tailor each course to the learning requirements for the individual product.
The end result was a suite of courses that enable learners to quickly build on the knowledge and skills they need during customer conversations and sales activities. The client welcomed our flexible and accommodating’ approach and has been extremely pleased with the resulting ‘highly professional e-learning’ and the ‘great feedback’ received from their learners.