We describe Fenturi as creatively driven and human focused, continuously pushing the creative boundaries of digital learning whilst prioritising the end-user experience. By prioritising UX design (user experience) and UI design (user interface) we can build digital learning solutions that focus on maximizing usability and prioritise the user experience. We believe that educating an audience is achieved through engaging content.

ux and ui in digital learning 

We asked one of our leading content designers a few questions around UX and UI in digital learning.

How would you define UX and UI?

“UX and UI design are interlinked in the learner experience. UX or user experience centres on how something functions and how people interact with it. UI refers to the user interface, which focuses on the look and layout. From which, you can understand that UI comes out of understanding the UX.”

What makes good UX and UI in digital learning? 

“It’s difficult to speculate what a good UX and UI are, as both change with different learning objectives. UX depends on what is expected from the learner and UI needs to suit the subject matter.”

intuitive and accessible digital learning

UX and UI replicate the same media habits used in everyday life, meaning you don’t need an instruction manual as the solution is intuitive and somehow already familiar. If implemented correctly it makes the learning accessible and improves the overall learning experience and impact.

a digital learning example 

A good example of this was when we created a menu which presented the learning in a Netflix-style format, with different video-based microlearning courses. Another example is where we covered the key learning points in a conversational mobile text format to mimic real-life messaging apps.

a clean and simple user interface

By focusing on using a clean and simple UI, interpreting the key information comes much easier, especially for those with low digital literacy. As a rule of thumb, we try and put as minimal text on the screen as possible and use imagery and video as other effective methods of getting key learning points across. We believe that by only having what is needed on screen will help in creating a clean and simple learning experience.

When explaining complex concepts, we’ve found that clean and simple animation helps builds engagement and therefore understanding. Also, it can be helpful to use abstract visuals to explain difficult issues, such as on topics like mental health and unconscious bias.

Another technique we use is minimal navigation, as this can make the learning feel more fluid for the learner, resulting in an enhanced learning experience. Alongside this, we’ve also been known to use ‘invisible’ navigation which is intuitive and maximises the space available on screen for the user.

what learners expect 

Advances in digital media have meant that people now expect all content to be digestible, available when you want it and have a good user experience (UX) that is intuitive and available multi-platform. This is how people expect digital content to be displayed, and your L&D content is fighting for a share of their attention.


The benefits of both these user led design techniques is informing digital learning to be better produced and packaged into shorter form content units. This in turn better engages with people, and is more likely to be understood, recalled and ultimately change their behaviour over time. It is better for them and the business, and that has to be good thing.  

If you want to speak to one of our digital content designers about creating some intuitive, accessible and engaging digital learning you can call on 0117 440 1000, email at or fill in the contact form below.

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